Brand Strategist (Hybrid)

We are recruiting to fill the position below:

Job Title: Brand Strategist (Hybrid)

Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

• We are hiring a Brand Strategist to lead creative strategy and campaign direction.
• The role involves turning briefs into clear strategic direction, developing brand positioning, and guiding execution teams to deliver powerful campaigns.
• You will work closely on messaging, narrative development, and campaign ideation to shape how brands are perceived in the market.

Key Responsibilities

• Develop brand and campaign strategies from client briefs
• Translate ideas into structured strategy and presentation decks
• Support campaign ideation and creative direction
• Guide execution teams (design, content, video, etc.) to ensure alignment with strategy
• Work on brand positioning, messaging, and narrative development
• Contribute to shaping brand perception in the market

Requirements

• 3–5 years experience in brand strategy, communications, PR, marketing, or agency work
• Strong understanding of branding, positioning, and storytelling
• Ability to think in campaign ideas and strategic direction
• Experience in media, marketing, PR, or related industries is an advantage
• Ability to structure ideas clearly into strategies and presentations

You Should Not Apply If You Are:

• A social media manager focused only on posting content
• A performance marketer focused only on ads or funnels
• An operations or admin-focused professional
• Someone without strong strategic or brand thinking experience

Personality Fit:
We are looking for someone who:

• Thinks in ideas, narratives, and brand perception
• Enjoys strategy, communication, and campaign thinking
• Can work independently and structure messy briefs into clarity
• Thrives in fast-paced, high-responsibility environments.